Changing perception. (Class Group Final Project)
As part of a class project, our group was tasked with making these powerful (and expensive) machines seem relevant to a younger audience. The campaign focused using visual metaphors and copy to convey larger-than-life idea. Combing the new ideas with the established tagline "Make it Matter" already used before by the client created synergy with previous campaigns.
The above images are a class final design project by Spencer Gillard as part of a larger group presentation.